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BUS 330: International Business: Resources A-Z

Key Search Terms

  • Profitability
  • Long term growth
  • Industry
    • Market saturation rate
    • Competitiveness
    • Growth rate
    • Life cycle stage
  • Market trends
    • PESTEL
  • Marketing research report
  • Opportunities
  • Shortcomings

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Public Company Websites

Google search the company name and "investor relations." This will often provide links to Annual Reports; financial reports such as 10-K, 10-Q, and 8-K; and corporate social responsibility reports.